Chelsea Apps Factory ran an innovation lab in partnership with Ladbrokes giving us the opportunity to quickly prototype and deploy experimental offerings to the company’s substantial user base.

Ladbrokes Edge was a sports tip service which presented daily tips curated by various experts each with their unique betting styles. Prototyped in Balsamiq, beautified in Illustrator and animated for presentations in After Effects, it was the ideal project and went terrifically smoothly.

Ladbrokes Sportsbook was a different beast altogether, the company’s long standing app was well established and required a lot of iterative changes and A/B testing before getting final approval. The majority of my work focused on tablet-specific layouts and custom presentation for special events such as the Ryder Cup.